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Veracy Toolbox

AI Tools for ABM and Intent Data

Account-based marketing works when you're ruthlessly focused on the accounts most likely to buy. AI helps identify that shortlist, understand each account deeply, and coordinate personalised outreach across channels at a scale that used to require a large team.

How teams typically do this

  1. Step 1 — Build TAM

    Apollo.io

    Define and size your total addressable market

  2. Step 2 — Identify intent

    6sense

    Find accounts actively researching your category

  3. Step 3 — Enrich and score

    Clay

    Add firmographic and intent data to score accounts

  4. Step 4 — Activate ABM

    Demandbase

    Run targeted ads and personalised content for key accounts

Best tools to target the right accounts

1
6sense Listed

The leading ABM and intent data platform. Identifies accounts in your ICP that are actively researching your category — before they fill out a form. High-confidence buying stage predictions that improve pipeline efficiency.

$$$ Mid-market Enterprise
2

ABM platform with strong advertising capabilities. Lets you run targeted ads to specific accounts across the web while coordinating with your sales team's outreach.

$$$ Mid-market Enterprise
3
Bombora Listed

The most widely used intent data provider. Shows which companies are surging on topics relevant to your business. Works well as a signal layer on top of your existing tools rather than a standalone platform.

$$$ Mid-market Enterprise

Browse all tools for this workflow: ABM , Intent Data

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