Make

What it does

Make (formerly Integromat) is a visual no-code automation platform that connects apps and automates workflows through a drag-and-drop scenario builder - competing with Zapier for workflow automation with more power and flexibility for complex logic. AI capabilities include AI scenario generation that builds automation workflows from natural language descriptions, built-in OpenAI and AI tool integrations that add LLM capabilities directly into automation workflows, intelligent error handling that suggests fixes when automation runs fail, AI-powered data transformation that reformats data between systems using natural language instructions, and template recommendations that suggest relevant pre-built workflows based on connected apps.

Strengths

• Mid-market operations teams use Make for enterprise-grade automation - AI workflow generation combined with advanced data transformation handling complex business logic across many connected systems.
• Large enterprises use Make for complex process automation - AI assistance building sophisticated workflows and deep app connectivity enabling automation of processes that would otherwise require custom development.
• Small businesses use Make for sophisticated workflow automation - AI-generated scenarios handling complex multi-step data flows that simpler tools like Zapier cannot accommodate.
• Small agencies and tech-forward small businesses use Make to automate complex cross-app workflows that Zapier cannot handle with its simpler trigger-action model.
• Individual entrepreneurs and freelancers use Make for powerful workflow automation - AI scenario generation making complex automations accessible and 1,800+ integrations connecting every tool in their stack.

Watch-outs

• Steeper learning curve than Zapier for complex scenarios: Make's power comes with complexity — users building sophisticated multi-branch scenarios with data transformation find the learning curve steeper than Zapier's simpler trigger-action model.
• AI scenario generation is still developing: Make's AI scenario builder is useful for simple automations but complex multi-step workflows with conditional logic still benefit from experienced Make builders rather than pure AI generation.
• Execution reliability at scale requires careful scenario design: Make scenarios running at high frequency or processing large data volumes require careful error handling design — teams building production-critical automations must invest in robust scenario architecture.

Pricing

Free plan with 1,000 operations/month. Core at $10.59/month. Pro at $18.82/month. Teams at $34.12/month. Enterprise pricing negotiated. Annual billing saves approximately 20%.