Loom

What it does

Loom is an async video messaging platform that lets users record screen and camera simultaneously and share instantly via a link. AI features include automatic transcription, chapter generation, summaries, and the ability to leave video comments. It has become the standard for replacing unnecessary meetings with short video updates, particularly in remote and distributed teams.

Strengths

• Mid-market companies use Loom Business to standardize async communication across teams with analytics, workspaces, and engagement tracking.
• Small businesses use Loom for onboarding, training, sales demos, and customer support - creating reusable video content at low cost.
• Small distributed teams replace status meetings and unclear Slack threads with quick Loom videos that communicate context more effectively.
• Freelancers and consultants use Loom to communicate with clients asynchronously - delivering feedback, walkthroughs, and updates without scheduling calls.

Watch-outs

• Not a professional video tool: Loom produces functional communicative video but is not designed for polished produced content — brand videos or marketing assets need proper production tools.
• Storage limits constrain heavy users: Free and lower paid tiers cap the number of videos and storage duration, which can be limiting for teams that record prolifically.
• Engagement analytics are limited: Loom shows basic view and engagement data but lacks the deeper analytics available in dedicated sales video tools like Vidyard.

Pricing

Free (25 videos). Business at $12.50/user/month. Business + AI at $16/user/month. Enterprise custom.