Drip

What it does

Drip is an e-commerce marketing automation platform designed for direct-to-consumer brands - covering email, SMS, and onsite personalization with deep e-commerce data integration. Its AI capabilities include predictive segmentation that identifies high-value customers and churn risks, personalized product recommendations powered by purchase and browsing history, revenue attribution that connects every email and SMS to actual revenue, and automated workflows triggered by specific e-commerce behaviors like abandoned carts, post-purchase sequences, and win-back campaigns. Drip competes with Klaviyo for the e-commerce email marketing market with a reputation for strong automation depth at a competitive price.

Strengths

• Mid-market retailers use Drip for sophisticated customer journey automation - behavioral triggers, predictive segments, and revenue attribution proving the ROI of email across the lifecycle.
• Growing e-commerce companies use Drip for advanced segmentation and revenue attribution - understanding exactly which automations and campaigns drive repeat purchase and lifetime value growth.
• Small DTC brands use Drip's e-commerce automations to run sophisticated lifecycle marketing - abandoned cart sequences, post-purchase flows, and win-back campaigns running automatically with AI personalization.
• Solo e-commerce operators use Drip for its combination of email automation, SMS, and product recommendations in one platform - competing with Klaviyo at a lower entry price point.

Watch-outs

• E-commerce only: Drip is purpose-built for product-selling businesses — service businesses, B2B companies, and organizations without an e-commerce catalog find it poorly suited to their use case.
• Smaller ecosystem than Klaviyo: Drip has a narrower ecosystem of integrations and a smaller community than Klaviyo — brands on niche e-commerce platforms or with complex tech stacks may find integration options more limited.
• AI features less mature than top competitors: Drip's predictive and AI capabilities are solid but lag the sophistication of Klaviyo's predictive LTV and churn modeling at the enterprise level.

Pricing

Pricing based on contact count. Starts at $39/month for up to 2,500 contacts. Scales to $154/month for 10,000 contacts. Includes email and SMS. 14-day free trial available.