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Executive Summary Writer

Sales Sales Rep Executive Founder

The prompt

Write an executive summary for a proposal.

What we're proposing: {{describe}}
For: {{client_stakeholder_name_and_role}}
Problem we're solving: {{their_situation}}
Our solution: {{brief}}
Expected outcomes: {{measurable_results}}
Investment: {{time_cost_resources}}
Why us: {{why_we_re_the_right_choice}}

Write a 200-250 word executive summary that:
1. Opens with their problem, not our solution
2. States the recommendation and why
3. Quantifies the expected outcome
4. Addresses the most likely objection in one sentence
5. Ends with a clear next step

Why this works

The 200-250 word constraint forces the AI to produce something an executive will actually read — longer executive summaries are typically the section that gets skipped. Opening with the client's problem rather than the solution ensures the first sentences are relevant to the reader's world, not the seller's. A clear investment figure in the executive summary sets expectation alignment before the full proposal is reviewed.

Risks & review

The most common executive summary failure is leading with the provider's background rather than the client's problem — review the AI output to ensure the first sentence is about the client's situation, not your company. Also confirm that any specific numbers in the executive summary (outcomes, timelines, investment) are exact matches to the full proposal, as discrepancies between the summary and the detail undermine credibility.