Win/Loss Interview Analysis
The prompt
$18
Why this works
Synthesising multiple win/loss interviews reveals patterns that individual interviews can't — a theme that appears in 60% of lost deals is a strategic problem, while one that appears in 10% may be a sales execution outlier. Separating customer-cited reasons from interviewer interpretation ensures the analysis preserves the raw customer voice alongside the strategic conclusions. The product versus sales execution split is the most commercially important distinction, as these require completely different investment responses.
Risks & review
Win/loss interview analysis is subject to selection bias — customers who agree to interviews are typically either very happy (wins) or very principled about honest feedback (losses), and the majority of customers who decline to participate may have different perspectives. Flag the participation rate in the analysis and treat conclusions as directional rather than definitive until sample sizes are large enough to produce statistically reliable patterns.