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Channel Conflict Resolution Protocol

Sales Sales Rep Revenue Ops Executive

The prompt

You are a VP of Channel building a conflict resolution protocol for channel conflicts.

Context: [DESCRIBE: Types of channel conflicts you experience (partner vs. direct / partner vs. partner / geographic overlap), current lack of process or inconsistency, impact on partner relationships]

Build the protocol:
1. Conflict types — define each conflict type and the policy for each
2. Deal registration protection — registered deals get partner protection for {{x_days}} if actively progressing
3. Direct sales rules of engagement — criteria under which direct sales can engage an account a partner is working
4. Escalation process — how a conflict is raised, who decides, timeline for decision
5. Documentation — all conflict resolutions logged; reviewed quarterly for pattern and fairness

Output: Channel conflict resolution protocol. Clear rules for each conflict type. Escalation flowchart. Review cadence.