Ad Account Audit Framework

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Why this works

Breaking audit into category (quality, audience, budget) helps identify where problems live. Specific reallocation recommendations (not generic 'improve efficiency') enable action. Benchmarking against stated CPC/CAC goals grounds recommendations.

Risks & review

Audit recommendations depend on data completeness; incomplete tracking makes analysis speculative. Platform algorithm changes (especially bid strategy shifts) make historical performance less predictive. Doesn't account for seasonal patterns or market changes.