Account Expansion Playbook
Sales Sales Rep Customer Success Revenue Ops
The prompt
{{account_name_product_usage}}. Steps: 1) Assess expansion opportunity. 2) Identify champion/sponsor. 3) Map buying committee. 4) Build business case. 5) Design multi-touch approach. Output: 90-day expansion playbook. Why this works
Strategic expansion deepens customer relationship and increases LTV.
Risks & review
Opportunistic selling damages trust; tie expansion to customer goals.