Orion

What it does

Orion is a wealth management technology platform for independent registered investment advisors (RIAs) - providing portfolio management, trading, performance reporting, billing, and compliance tools. AI capabilities include AI portfolio analytics that identify portfolio drift from targets and suggest rebalancing actions, intelligent tax-loss harvesting recommendations that surface harvesting opportunities across client accounts, AI client review presentation generation that creates personalized performance narratives, automated compliance monitoring that tracks portfolio adherence to investment policy statements, predictive client analytics that identify at-risk client relationships based on portfolio performance and engagement patterns, and AI-powered report generation that produces regulatory-compliant performance reports.

Strengths

• Mid-market RIA firms use Orion for systematic portfolio management - AI compliance monitoring across large client books and intelligent client analytics identifying which relationships need attention.
• Small advisory practices use Orion for comprehensive practice management - AI tax-loss harvesting improving client outcomes and automated performance reports reducing operational overhead.
• Independent RIAs use Orion for professional portfolio management - AI analytics and automated reporting enabling sole practitioners to manage larger client books with consistent quality.

Watch-outs

• Envestnet and Tamarac compete for RIA technology market: Envestnet and Tamarac (also owned by Envestnet) are competing RIA portfolio management platforms — advisors should compare trading capabilities, reporting depth, and AI analytics across these platforms.
• Full value requires multiple Orion modules: Orion's AI capabilities span different product modules — advisors wanting comprehensive AI analytics may need to subscribe to multiple modules which compounds cost.
• AI analytics are advisory tools requiring advisor judgment: Orion's AI portfolio recommendations and client analytics are decision-support tools — registered investment advisors bear fiduciary responsibility and must apply professional judgment before acting on AI-generated insights.

Pricing

Orion pricing based on AUM and modules. Typically basis points on assets. Not published. Annual contracts.