BuiltWith

Technology profiler that reveals what software stack any website runs, with AI-powered lead lists by tech usage.

Listed Needs re-verification

Market Intelligence $ Small business Mid-market Enterprise Technology

What it does

BuiltWith is a technology profiling and market intelligence platform that identifies the technology stack powering any website - CMS, e-commerce platform, analytics tools, ad tech, CDN, payment processors, and hundreds of other technology categories. Its AI capabilities include AI-powered technology change detection that alerts users when target websites add or remove specific technologies, predictive technology adoption modeling that identifies companies likely to purchase complementary tools, and AI-enriched lead list generation that exports contact data for companies using specific technology combinations. Sales and marketing teams use BuiltWith for technology-based prospecting - targeting companies using a competitor's product, identifying e-commerce merchants on a specific platform, or finding companies likely to need their solution based on current tech stack.

Strengths

Mid-market sales and revenue ops teams use BuiltWith API for CRM enrichment - automatically tagging accounts with technology usage data to enable technology-based sales plays and prioritization.
Enterprise sales intelligence teams use BuiltWith for systematic account intelligence - technology profiling enriching ABM target lists and AI change alerts triggering outreach when prospects adopt or drop relevant technologies.
Growing B2B software companies use BuiltWith for market intelligence - understanding technology adoption trends, tracking competitor install base changes, and identifying the highest-fit prospects by tech stack.
Small marketing and sales teams use BuiltWith for technology-based prospecting - building lead lists of companies using competitor products or target platforms for highly qualified outbound campaigns.
Individual sales reps and consultants use BuiltWith's free tool to research prospect technology stacks - knowing what software a target company runs before an outreach call.

Watch-outs

Data accuracy varies by technology detection method: BuiltWith detects technologies from public-facing website signals — technologies used internally or behind authentication (backend databases, internal tools) are not detectable, and some front-end technologies may be obfuscated.
Contact data quality requires verification: BuiltWith's contact data for lead lists is aggregated from various sources and varies in accuracy — email verification and CRM enrichment tools should be used to validate contacts before outreach.
Free tier is limited for prospecting: The free BuiltWith tool allows individual website lookups but bulk lead list exports, technology trend data, and API access require paid plans — the free tier is mainly useful for one-off research.

Pricing

Free for individual lookups. Basic at $295/month. Pro at $495/month. Team at $995/month. API access additional. Annual billing available. Includes technology trend data and bulk exports on paid plans.