Sales Collateral Gap Analysis

{{sales_team_feedback_current_collateral_l}}. Steps: 1) Survey reps on needed content. 2) Map content by use case. 3) Identify gaps by stage/vertical. 4) Prioritize by impact. 5) Build content roadmap. Output: 90-day content creation priority list.

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Why this works

Rep feedback directly shapes content that closes deals vs. unused materials.

Risks & review

Survey bias (vocal reps only) misses silent majority needs; randomize.