Referral Program Playbook
Sales Sales Rep Revenue Ops Marketer
The prompt
Build referral system from {{existing_customers_employee_network}}. Steps: 1) Design incentive structure. 2) Create referral request template. 3) Build referral tracking process. 4) Develop thank-you workflow. 5) Establish success metrics. Output: 90-day referral roadmap with conversion targets. Why this works
Internal/customer referrals carry highest trust and conversion rates.
Risks & review
Weak incentive design results in low participation; test multiple reward models.